Project

Essence Persia - Persian Heritage

The Concept: Luxury Feminism A high-fashion e-commerce experience blending 2,500-year-old Persian heritage with modern science. The design moves away from standard templates, using editorial layouts to position the brand as both ancient and clinically advanced.

Technical Highlights:
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01. Custom Multi-Currency Engine To serve a global audience, I engineered a custom switcher that detects location or allows manual selection (USD, EUR, GBP). Prices update instantly across the site without page reloads.

02. Smart "Sold Out" Logic To manage small-batch exclusivity, I implemented CMS logic that automatically detects zero inventory. The "Add to Cart" button transforms into a "Join Waitlist" form, capturing leads instead of dead ends.

03. Frictionless Mobile Checkout I integrated a "Pay with Browser" flow (Apple Pay / Google Pay), allowing users to skip data entry entirely. This "One-Click" experience drastically reduces cart abandonment on mobile.

Client Review

"Muizz saved the day... He took charge and built my website on Webflow, flawlessly incorporating every detailed requirement specific to the skincare industry... Communication was seamless, and I would highly recommend him."