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Name
Essence Persia
Country:
Switzerland
Industry:
Beauty / Skincare / E-commerce
Tools:
Webflow, Figma, Custom Code, and Google Analytics.
Functionality:
Includes multi-currency support and a "Pay with browser" checkout flow.
Project
Essence Persia - Persian Heritage
The Concept: Luxury Feminism A high-fashion e-commerce experience blending 2,500-year-old Persian heritage with modern science. The design moves away from standard templates, using editorial layouts to position the brand as both ancient and clinically advanced.
Technical Highlights:
01. Custom Multi-Currency Engine To serve a global audience, I engineered a custom switcher that detects location or allows manual selection (USD, EUR, GBP). Prices update instantly across the site without page reloads.
02. Smart "Sold Out" Logic To manage small-batch exclusivity, I implemented CMS logic that automatically detects zero inventory. The "Add to Cart" button transforms into a "Join Waitlist" form, capturing leads instead of dead ends.
03. Frictionless Mobile Checkout I integrated a "Pay with Browser" flow (Apple Pay / Google Pay), allowing users to skip data entry entirely. This "One-Click" experience drastically reduces cart abandonment on mobile.
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