Project

Tomac Civil

The Concept: Industrial Confidence A corporate industrial website for a leading Australian drilling contractor. The goal was to transform static, text-heavy PDF brochures into a dynamic, responsive digital presence that establishes immediate trust with government and mining sector clients.

Technical Highlights:
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01. PDF to Web Migration The challenge was digitizing a flat, print-based brand identity. I restructured the content from static brochures into interactive, web-native layouts, ensuring information is accessible and SEO-friendly rather than trapped in downloadable files.

02. B2B Service Architecture To cater to different sectors (Mining, Civil, Government), I architected distinct user journeys. Each service area has a dedicated landing page, ensuring potential clients find the specific technical compliance data they need without friction.

03. High-Value Lead Funnel In the construction industry, leads are high-value contracts. I implemented a streamlined contact funnel that qualifies inquiries, making it easy for project managers to reach out for specific quotes.